Job Title

 

The South Australian Tourism Commission Campaign Manager, China

 

 

Shanghai

 

The South Australian Tourism Commission (SATC) is seeking a Campaign Manager, China, to be based in the city of Shanghai.

 

Reporting to the Regional Manager, China, the position is responsible for developing targeted, effective and measurable activities for seamless and integrated marketing campaigns that will increase awareness, drive demand and grow leisure visitation to South Australia from China.

 

 

Identify key consumer behaviour trends and provide in-depth marketing insight and strategic input into the marketing campaigns, digital promotion and media-buy strategy of SATC

 

Identify and implement consumer marketing activities effectively with Tourism Australia, online travel platforms, airlines, and other marketing partners in accordance with an annual operating plan

 

Plan, develop and execute campaigns in China including but not limited to campaign planning, creative asset development, cost-effective content and media planning, liaison with high level key opinion leaders and celebrities in photo and video shoots in South Australia, negotiation with partners to maximize SATC’s exposure through the brand campaigns

 

Develop localised, inspiring content and stories in Simplified Chinese to promote South Australia as a tourism destination

 

Negotiate and maximise SATC’s exposure through collaborative campaigns with partners with strong focus on ROI

 

Monitor content creation and production conducted by partners to ensure the most appealing visual and content presence

 

Ensure all creative strictly follows the SATC Brand Guidelines or remains in line with the guidelines of the campaign partner

 

Ensure campaigns are delivered according to the agreed timeline and within approved the budget allocation

 

Prepare and update all required paperwork including Campaign Briefs, Contracts, Invoicing and Reports

 

 

Tertiary qualifications in Marketing, Tourism, Public Relations, Advertising or other business relevant disciplines

 

A minimum of three years’ experience in consumer marketing, digital marketing, PR, social advocacy or media-buy fields

 

Proven ability to manage successful consumer marketing campaigns

 

Sound knowledge of Chinese digital marketing environment

 

Copywriting skills in Chinese and the ability to develop inspiring content

 

Experience in and ability to monitor and manage the performance of an agency

 

Excellent English communication skills including verbal and written

 

Proven business planning and project management skills with demonstrated ability to translate into action plans and achieve measurable outcomes

 

Ability to determine priorities and organise workloads accordingly

 

Excellent presentation and public speaking skills in both Mandarin and English

 

Successful contract negotiation and mediation skills

 

Ability to perform effectively under pressure and meet deadlines

 

 

Experience in tourism destination marketing

 

Demonstrated use of initiative and flexibility in challenging situations

 

Ability to analyse and interpret marketing and financial reports

 

Ability to work within a team with a can-do attitude

 

Self-motivated with the ability to work under minimum supervision as well as take direction from management

 

The role will be offered as a one-year contract with the potential for extension, and a salary commensurate with experience.

 

Please email your application including both cover letter and resume, stating current and expected salary to email address: inquiry@sagov.org

 

Applications close: 6 pm Tuesday 23 April 2019

 

The South Australian Tourism Commission is an Equal Opportunity Employer.

 

文章来源：澳贸委Austrade

 

详情点击：招聘 | 南澳大利亚旅游局Campaign Manager